March 30, 2010 by technobabbl
Just read a Benioff post on TechCrunch, and overall I agree and appreciate the enthusiasm, but it reads like something I would write after the first time I saw an iPhone. I do think touch is the future, and the iPad form factor will usher in a wave of applications, but there will still be places for other kinds of devices, applications, and even companies in the future. (And if and how Facebook remains unchallenged remains to be seen).
Take touch on the desktop. It’s more about the position of the human body, and length and reach of the arms and how it relates to the optimal position of the screen for viewing… there are many reasons why touch might not dominate the desktop (though certainly, as we see today, it does and will on handheld devices).
And video versus chat? How many of us multi-task while chatting? That just doesn’t fit into video. Video conversations are great but it is a more dedicated form of communication where multi-tasking may not be welcome.
One thing I whole-heartedly agree with: the industry is fun again. There is an amazing about of innovation in both hardware and software. And one of the most interesting developments to watch is the upcoming (it’s already started) battle between Google and Apple for ownership of the app market.
Benioff talks about rewriting apps – from a developer perspective, Android is open, Apple is not. It’s a little like the early 90′s, when I could write against the Windows API and have an app working on every PC, or target Apple’s OS, which only ran on Apple hardware. There’s no doubt that the iPhone/iPod/iPad are among the most beautiful products ever (both hardware and software) but Android will gain ground and once it does (and even now), developers will have to choose where to spend resources.
I do think all key apps will be rewritten, but there will still be a mix of platforms, devices, form factors, user interfaces…just like today. Only, a lot more exciting.
Hello, iPad. Hello, Cloud 2..